Welcome to the party

Ben has been a key player across several departments in his 14 years at SCC, impacting a wide range of client brands and business situations. He has successfully led numerous mission critical client engagements, managed the roll out of our enterprise digital partnership with Adobe and served as a key member of our strategy team.

Ben’s instincts and intellect combined with his background and experience adds significant value to SCC client outcomes across categories and channels

Craig brings a tireless work ethic and infectious positivity to everything he does. At SCC, he oversees the creative, design, and video production departments. With over 25 years experience building brands and leading integrated teams, Craig believes in solving business problems through the power of creativity.

As an award-winning creative, Craig has created memorable work for brands like Morgan Stanley, Uber Eats, Budweiser, and many more. Most recently he was instrumental in leading the relaunch of the Jake from State Farm campaign.

Amy Cesta has been an account and people leader for 20 plus years. Strategically delivering clients innovative and effective marketing, PR and events platforms. In addition to her dedication to clients, Amy focuses on internal growth, creating impact by identifying and developing agency talent. Her positive outlook and creative problem solving are an asset to all her collaborators.

Amy has worked with a wide range of brands including Campbell’s, Kellogg’s, Land O’Lakes, The National Pork Board, and The Indiana Pacers

Joe brings disciplined intellect, energy, enthusiasm and a unique skill set to brand and creative strategy at SCC.

He got his start at DC-based social impact agency GMMB where he was a founding member of the brand strategy practice. After six years in DC, Joe returned to his hometown of Chicago and joined SCC in 2018.

As the leader of SCC’s strategy department, Joe has been instrumental in the development of groundbreaking work at the agency, including recent critically-acclaimed campaigns for UChicago Medicine, the Illinois Department of Public Health, LiftMaster and Casey’s.

Liam Boyle is SCC’s Chief Growth Officer, leading new business, strategic partnerships, marketing, and agency growth. Having built his career across both global holdcos and indie agencies, he has worked with brands including Toyota, Kroger, Nestlé, Kellogg’s, PepsiCo, RXBAR, Wilson Sporting Goods, KitchenAid, Sephora, and more.

With experience spanning food and beverage, retail, hospitality, sports, entertainment, B2B and more, Liam is passionate about helping challenger brands grow. Known for his energy, curiosity and expansive network, he thrives on connecting people, ideas, and opportunities to create meaningful business impact.

Kristin started her career as a copywriter in the CPG marketing world on brands like Coca Cola, Nestle and ConAgra. She is the rare combination of left-brain/right-brain bringing strong strategic and organizational skills combined with raw creative instincts.

At SCC, Kristin leads a diverse group of creatives in the US and New Zealand to make compelling content across the continuum of traditional and digital channels. She is a creative problem solver, and loves seeing a brand’s story come alive across multiple consumer touchpoints.

When Rokki started with SCC, it was a single Chicago office with 75 employees. Now with over 130 employees, global operations and people on multiple continents, Rokki is an example of the kind of professional growth she looks to facilitate for all our team members. Skilled in both creative talent acquisition and human resources, Rokki helps us attract, grow, and retain our incredible team.

Tim’s strategic, creative and entrepreneurial vision has helped SCC become a fully-integrated, multi-dimensional force for our client brand and business partners.

Always a challenger of the status quo, myopia and inertia, Tim is a change agent with keen business instincts and an eye for big ideas. Whether weighing in on a business plan, product launch, acquisition or brand refresh, Tim’s seasoned judgment and leadership adds value to the equation.

David has served in key leadership roles with both major agencies and Fortune 500 Clients in his career. In his 18 years at Leo Burnett he led the McDonald’s, Miller Beer and Disney accounts. He served as the Chief Marketing Officer for Sears during its most successful days and later as the CMO for Potbelly Sandwich Works as they grew into a national player in QSR and went public. In his 14 years at SCC, as President and then CEO, David has been instrumental in the growth of numerous clients as well as the agency, contributing across brand and business strategy.

Gail Carter started out as a copywriter in the ad business and then went into Client Service at Ketchum, Chicago. She rose through the ranks to become SVP and then joined what was at the time Schafer Condon, a small boutique agency that had a handful of people. With Gail’s leadership, she moved SCC from a creative shop to the strategy-driven full-service agency of today.

With almost 30 years of experience at SCC, Gail’s brand experience is wide and deep, including Santa Margherita Pinot Grigio, Kellogg’s, Solo Cup, Land O’ Lakes, the National Pork Board and many more.

Over the past years Gail has held Board seats on the American Institute of Wine and Food as well as the Women’s Foodservice Form. She currently sits on Stanford University’s Advisory Board.

Jim Lecinski is a Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management where he teaches popular courses on Marketing Strategy, Omnichannel Marketing, and AI in Marketing. He has won multiple prestigious teaching awards including Kellogg Professor of the Year.

Jim is a recognized expert, in-demand consultant and keynote speaker with over 30+ years of marketing industry experience, including a notable twelve year career at Google, where he was Vice President of Customer Solutions for the Americas.

Jim’s seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” has been read by over 300,000 marketers worldwide and his ZMOT concept is included in many marketing textbooks.

His latest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” was first published by Stanford University Press in 2021 and his newly updated 2d edition was published in January, 2026.